I used to work with 2014 winner, Zoe Ingram, at a digital agency in Scotland years ago, so I followed that first competition with interest. It was properly thrilling when Zoe scooped the top prize and a total joy to see how her career has taken off since.
In 2015 I was selected from 1,000 entries to go through to the Semi-Final with 49 others. What a high!
This year the first round came smack in the middle of our family holiday in Cornwall but I couldn't resist the brief to design a tea cup and paper napkin, with lettering. I couldn't stick to just one cup, I'm a total cup-addict. I got the impression that Sunny Spindler (the client) is the same, so I decided to make a virtue of having all kinds of different cups.
Here's what I submitted.
Semi-finalists announced on Friday...